Why build a custom CRM for the Office Technology Industry?
Because it needed one, as a rep and a manager, I wouldn't say I liked every CRM system I was given. They were challenging to use, had little to no value to my sales agents or me, and slowed down the entire sales process. It was time to build a CRM system to drive more sales that is easy to use and helps the rep find and close more business. So, we built AgentDealer®.
To this day, we are still not finished and probably will never be. Keeping up with this industry's fast-moving evolution will require us to listen very closely to what our customers want and deliver.
Ed Barfield
CEO - The Sailor Group, Inc.
OUR CERTIFICATIONS AND EXPERTISE
Our Leadership
Ed Barfield is a seasoned technology and sales leader with decades of experience in the office technology and SaaS industries. Under his leadership, AgentDealer has grown into a widely adopted CRM platform used by successful dealers across the U.S. Through his commitment to customer success and innovation, Ed has driven partnerships with industry leaders like GreatAmerica Financial Services to streamline workflows and deliver integrated capabilities within AgentDealer, and has helped elevate how dealers leverage technology to grow revenue and operate more efficiently.
Charles Oliveria is a technology executive and product strategist with over 40 years of experience delivering IT-based solutions, and 20 years of experience in Salesforce CRM implementation across multiple industries. He leads product innovation, architecture, and long-term strategy for AgentDealer, and plays a central role in shaping the company’s direction. Under his technical guidance, AgentDealer has evolved into one of the most customized CRM platforms in the office technology channel, and he remains focused on delivering the best customized CRM solution for office technology dealers.
Michelle Barfield is a senior-level executive whose previous experience includes managing multimillion-dollar national service contracts across the U.S. Bringing extensive expertise in vendor negotiation, cost control, and risk management, she partners with executive leadership to support disciplined growth and long-term operational scalability, leading financial strategy, compliance, benefits, organizational governance, and people operations, while fostering a strong corporate culture that supports AgentDealer’s continued success.
Tami Dittemore brings extensive industry experience and over 15 years of operations management leadership. She oversees support, professional services, development, and training, ensuring operational excellence, cross-departmental alignment, and exceptional customer outcomes. With deep expertise in the office technology and managed services channel, Tami is passionate about building scalable processes, developing high-performing teams, and driving innovation that helps dealers grow.
Rohan Santora has over 30 years of sales experience, including 20 years in the imaging channel, selling copiers, software, MPS, and managed services. He has held extensive roles in sales, management, solutions, and professional services delivery, and has served AgentDealer for over eight years, contributing to sales, implementation, support, product improvement, and dealer success.
Todd Miller is a senior services and solutions executive with more than 25 years of experience driving transformation in the office technology and professional services space. He has led complex initiatives spanning managed services, specialty hardware, content management, workflow automation, and enterprise software solutions, and excels at aligning technical strategy with business objectives, translating sophisticated technologies into practical, high-value outcomes, and guiding solutions from concept through implementation.
Don Hursey
Director of Development
Don Hursey brings 15 years of IT experience and over nine years of Salesforce experience, delivering scalable sales and service cloud solutions to organizations in the nonprofit, real estate, financial services, and managed services industries. His background includes leading Salesforce implementations, platform optimization, stakeholder alignment, and enterprise-scale program delivery within consulting and services-based environments.